Managing a company or brand’s reputation is crucial for business growth. A positive organizational image can significantly influence a target audience’s decision to utilize its services.
Currently, many businesses and organizations have realized that a positive organizational image fosters loyalty, enhances customer trust, and ultimately leads to growth.
Under these circumstances, the interaction between senior executives and public relations can play a significant role in achieving the organization’s goals. Therefore, we have decided to focus on “Organizational Image Management” at the “5th Graf Day event,” which will be held on November 15th of this year at the conference hall of the Iran Chamber of Commerce, Industries, Mines, and Agriculture. In this event, the experiences of CEOs and public relations professionals in this field will be shared and discussed.
Additionally, through expert evaluations at this event, the “Graf Day Award” will be presented to the most communicative and selected CEOs who have achieved the highest score in enhancing their organization’s image. Furthermore, six practical workshops focusing on “Operational Techniques in Organizational Image Management” will be held, and attendees will receive certificates approved by the Industrial Management Organization.